At $70,000, Veuve Clicquot’s Porsche-designed champagne cooler is firmly in the rich moron category, and therefore will probably sell out the limited edition run of 15.

The 12 compartments each hold a magnum of Veuve’s bubbly, individually lit. The stainless steel behemoth stands over two meters (6′ 6″) tall, and stays at a constant 12ºC (54ºF).

A quick note on the kind of people who will buy this. I used to run a club in London, where the punters would often buy two magnums of Cristal champers – one to drink, and the other one to spray up the wall. They magnums went for around $1400 a pop (usually Daddy’s money), and Cristal was the bottle of choice, not because of its quality (it tastes like lemonade) but because it comes in an easily recognizable bottle.