Visit London in 2011 to partake in the world’s first outdoor artificial surfing experience. It is reported that six-foot swells are set to break on the Thames at an attraction aiming to tempt the growing ranks of urban surfers. Estimated at £20 million (about $40 million), this first of its kind outdoor artificial surfing machine will try to rival the Atlantic breakers of Devon and Cornwall using cleaned river water. Venture Xtreme project at Silvertown Quays has bagged the outline planning permission, and building work to transform the former grain dock will begin this year. To create a more natural ambiance, an artificial beach with palm trees, boardwalks and rentable fire-pits and barbecues is planned for post-surf relaxation.The project is the brainchild of Steve Jones, an adventure sports enthusiast and is backed by is being backed by David Taylor. Surfers can expect to pay £30 for an hour’s session that will offer at least 10 waves per rider, each rolling more than 100 meters as the swell spreads from the dock to the wide beach. The wave machine can be set to make the surf break left and right from a central peak, allowing surfers to ride comfortably without fear of collision. Everything about the experience may be fake, but the fun will be real!